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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Psychology & marketing"
~person:"Rauschnabel, Philipp A."
~source:"econis"
~subject:"Markenartikel"
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Rauschnabel, Philipp A.
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Research in consumer behavior
International journal of contemporary hospitality management
Psychology & marketing
Consumer brand relationships : meaning, measuring, managing
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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