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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
Social web
Consumer behaviour
757
Konsumentenverhalten
757
Brand management
141
Brand image
132
Markenimage
132
Online retailing
121
Online-Handel
121
Internet marketing
120
Online-Marketing
120
Social Web
111
Advertising effects
99
Werbewirkung
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Beziehungsmarketing
90
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73
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Loureiro, Sandra Maria Correia
6
Yang, Jing
4
Hazari, Sunil
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Lopes, Evandro Luiz
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Sethna, Beheruz N.
3
Al-Adwan, Ahmad Samed
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Arora, Amit
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Arora, Anshu
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Bang Nguyen Viet
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Bilro, Ricardo Godinho
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Chandra, Bibhas
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Guerreiro, João Pedro Silva Martins
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Kishore, Amit
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Koo, Jakyung
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Kumar, Sumit
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Liu, Feng
2
Madadi, Rozbeh
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McIntyre, John R.
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Phau, Ian
2
Torres, Ivonne M.
2
Valck, Kristine de
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Wei, Yujie
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Wu, Jun
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Xue, Fei
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Zúñiga, Miguel Ángel
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Abbasi, Amir Zaib
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Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Al-Abdallah, Ghaith Mustafa
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Research in consumer behavior
International journal of electronic marketing and retailing : IJEMR
Journal of international consumer marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
555
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
275
Psychology & marketing
122
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
International journal of advertising : the review of marketing communications
89
European journal of marketing : EJM
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
Journal of strategic marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Cogent business & management
67
Journal of marketing
67
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
61
Journal of fashion marketing and management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
The journal of consumer marketing
57
Journal of travel and tourism marketing
54
International marketing review
52
Journal of promotion management : JPM
52
Journal of internet commerce
51
International journal of contemporary hospitality management
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
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ECONIS (ZBW)
218
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218
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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