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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
Social web
Consumer behaviour
869
Konsumentenverhalten
869
Brand management
176
Brand image
164
Markenimage
164
Advertising effects
117
Werbewirkung
117
Internet marketing
99
Online-Marketing
99
Brand
96
Markenartikel
96
Beziehungsmarketing
94
Relationship marketing
94
Social Web
93
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Kulturelle Identität
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Loureiro, Sandra Maria Correia
6
Yang, Jing
4
Gijsbrechts, Els
3
Arora, Amit
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Arora, Anshu
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Avery, Jill
2
Bang Nguyen Viet
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Bilro, Ricardo Godinho
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Calantone, Roger J.
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Dekimpe, Marnik G.
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Ewijk, Bernadette J. van
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Fazli-Salehi, Reza
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Hennig-Thurau, Thorsten
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Jacob, Isaac
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Kang, Inwon
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Khanna, Monica
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Koo, Jakyung
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Lalwani, Ashok K.
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Marchand, André
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McIntyre, John R.
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Nguyen, Hang T.
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Pauwels, Koen
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Phau, Ian
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Steenkamp, Jan-Benedict E. M.
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Torres, Ivonne M.
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Valck, Kristine de
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Warlop, Luk
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Wu, Jun
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Xue, Fei
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Zúñiga, Miguel Ángel
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Abalkhail, Tagreed Saleh
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Abbasi, Amir Zaib
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Abdelwahab, Dalia
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Agnihotri, Arpita
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Aksehirli, Zeynep
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Al-Abdallah, Ghaith Mustafa
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Research in consumer behavior
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
520
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Cogent business & management
65
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
61
Journal of fashion marketing and management
60
Journal of strategic marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
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ECONIS (ZBW)
235
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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