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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global marketing"
~isPartOf:"The service industries journal"
~subject:"Markenführung"
~type:"book"
~type_genre:"Article in journal"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
E-commerce
2
Electronic Commerce
2
Fashion
2
Mode
2
Online retailing
2
Online-Handel
2
Armut
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Bekleidung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand loyalty
1
Brand management
1
China
1
Clothing
1
Clothing industry
1
Customer analysis
1
Developing countries
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Entwicklungsländer
1
Gastgewerbe
1
Gesellschaft
1
Hospitality industry
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kundenanalyse
1
Ladengestaltung
1
Luxury goods
1
Luxusgüter
1
Markentreue
1
Marketing
1
Nachhaltige Entwicklung
1
Online-Marketing
1
Poverty
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Book / Working Paper
Article
113
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Article in journal
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Sammelwerk
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English
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Research in consumer behavior
Journal of fashion marketing and management
Journal of global marketing
The service industries journal
The journal of brand management : an international journal
4
The journal of product & brand management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia-Pacific journal of business administration
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of family business strategy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Psychology & marketing
1
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ECONIS (ZBW)
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Luxury fashion
2015
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