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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
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Consumer behaviour
661
Konsumentenverhalten
661
Brand management
121
Markenführung
121
Brand image
98
Markenimage
98
Beziehungsmarketing
89
Relationship marketing
89
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69
Social web
69
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57
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57
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56
Online-Marketing
56
Advertising effects
41
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41
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Belk, Russell W.
9
Phau, Ian
9
Sharma, Piyush
7
Hogg, Margaret K.
6
Piacentini, Maria
6
Arli, Denni
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Chan, Ricky Y. K.
4
Harris, Lloyd C.
4
Leckie, Civilai
4
McKechnie, Sally
4
Sivakumaran, Bharadhwaj
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Özçaglar-Toulouse, Nil
4
Bang, Nguyen
3
Banister, Emma N.
3
Beverland, Michael B.
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Brennan, Ross
3
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3
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Casidy, Riza
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Cheah, Isaac
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Cova, Bernard
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Dennis, Charles
3
Devlin, James F.
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Ennew, Christine T.
3
Hamilton, Kathy
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Johnstone, Micael-Lee
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
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Research in consumer behavior
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
1,970
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
The journal of brand management : an international journal
350
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of retailing
316
Tourism management : research, policies, practice
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
299
Cogent business & management
297
Journal of marketing
292
Marketing letters : a journal of research in marketing
291
The international review of retail, distribution and consumer research
291
International journal of retail & distribution management
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
253
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
239
Journal of food products marketing
230
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ECONIS (ZBW)
661
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661
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
3
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
4
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
6
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
7
Musical retail therapy : toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making
Raja, Md Washim
;
Allan, David
;
Bandyopadhyay, Chinmoy
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 618-646
Persistent link: https://www.econbiz.de/10015056890
Saved in:
8
When time drives search effort : the effect of assortment variety on visual attention to SKU pricing
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 916-938
Persistent link: https://www.econbiz.de/10015056921
Saved in:
9
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
10
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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