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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Abril Barrie, Carmen"
~subject:"Markenführung"
~subject:"Social web"
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Abril Barrie, Carmen
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Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
European journal of management and business economics : EJM&BE
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Innovation: organization & management : IOM
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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
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