//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bang Nguyen Viet"
~subject:"Markenführung"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherverhalten"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Social web
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Brand image
2
Emerging economies
2
Environmental consciousness
2
Green marketing
2
Markenimage
2
Schwellenländer
2
Sustainable product
2
Umweltbewusstsein
2
Werbung
2
green advertising
2
green brand equity
2
Öko-Marketing
2
Öko-Produkt
2
Brand management
1
Computerspiel
1
Eco-label
1
Eco-labels
1
Environmental management
1
Gamification
1
Internet marketing
1
Nachhaltige Entwicklung
1
Online-Marketing
1
Social Web
1
Sponsoring
1
Sponsorship
1
Sustainable development
1
Umweltmanagement
1
Umweltzeichen
1
Video game
1
attitudes toward advertising
1
emerging market
1
gamification
1
gamification advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bang Nguyen Viet
Loureiro, Sandra Maria Correia
6
Yang, Jing
4
Valck, Kristine de
3
Bilro, Ricardo Godinho
2
Brasel, S. Adam
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Hagtvedt, Henrik
2
Hanson, Sara
2
Heinberg, Martin
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Kumar, V.
2
Ladeira, Wagner Junior
2
Ozkaya, H. Erkan
2
Rapp, Adam
2
Santini, Fernando de Oliveira
2
Schlager, Tobias
2
Taube, Markus
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abril Barrie, Carmen
1
Adjei, Mavis T.
1
Alden, Dana
1
Alexandrov, Aliosha
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Alvarez, Cecilia M. O.
1
Amjad, Fiza
1
Anghelcev, George
1
Aravindakshan, Ashwin
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arora, Nilesh
1
Aslam, Madiha
1
Avery, Jill
1
Azevedo, António
1
Babakus, Emin
1
Babin, Barry J.
1
more ...
less ...
Published in...
All
Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Asia-Pacific journal of business administration
1
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
Cogent business & management
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->