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isPartOf:"Research in consumer behavior"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Psychology & marketing"
~person:"Gould, Stephen J."
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Gould, Stephen J.
Sheth, Jagdish N.
42
Belk, Russell W.
30
Holbrook, Morris B.
19
Woodside, Arch G.
10
Jacoby, Jacob
9
Yi, Youjae
9
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7
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Research in consumer behavior
Legends in consumer behavior
Psychology & marketing
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2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
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Social Influence, 8 (4), 251-267, DOI: 10.1080/15534510.2012.724572
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The journal of product innovation management : an international publication of the Product Development & Management Association
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
3
Impact of giving on self and impact of self on giving
Weisfeld-Spolter, Suri
;
Rippé, Cindy B.
;
Gould, Stephen J.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011287651
Saved in:
4
How do you know that? : the epistemology of consumer health decision making under conditions of risk-benefit conflict
Rogers, Zoe F.
;
Gould, Stephen J.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 450-466
Persistent link: https://www.econbiz.de/10010527136
Saved in:
5
An Asian approach to the understanding of consumer energy, drives and states
Gould, Stephen J.
-
1991
Persistent link: https://www.econbiz.de/10001117633
Saved in:
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