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isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~person:"Gurzki, Hannes"
~source:"econis"
~subject:"Luxusgüter"
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Research in consumer behavior
Psychology & marketing
The journal of consumer marketing
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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