//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~source:"econis"
~subject:"Brand management"
~subject:"Luxusgüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherverhalten"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Luxusgüter
Consumer behaviour
1,046
Konsumentenverhalten
1,046
Brand image
163
Markenimage
163
Markenführung
138
USA
112
United States
112
Beziehungsmarketing
104
Relationship marketing
104
Brand
101
Markenartikel
101
Advertising effects
87
Werbewirkung
87
Personality psychology
75
Persönlichkeitspsychologie
75
Emotion
71
Social Web
61
Social web
61
Customer satisfaction
56
Kundenzufriedenheit
56
Advertising
53
Werbung
53
Einzelhandel
50
Retail trade
50
Online retailing
49
Online-Handel
49
Experiment
48
Viral marketing
44
Virales Marketing
44
Theorie
40
Theory
40
Internet marketing
39
Online-Marketing
39
Marketing management
37
Marketingmanagement
37
China
35
Luxury goods
34
Perception
33
more ...
less ...
Online availability
All
Undetermined
85
Free
19
Type of publication
All
Article
162
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
163
Aufsatz in Zeitschrift
163
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
163
Author
All
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Poon, Patrick
3
Pradhan, Debasis
3
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Black, William C.
2
Guzman, Francisco
2
Hennigs, Nadine
2
Herrmann, Jean-Luc
2
Lee, Michael S. W.
2
Leone, Robert P.
2
Phau, Ian
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sprott, David E.
2
Wiedmann, Klaus-Peter
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Amar, Moty
1
Amatulli, Cesare
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Aurand, Timothy W.
1
Avery, Jill
1
Backhaus, Christof
1
Bandyopadhyay, Subir
1
Bao, Jia Yao Esther
1
more ...
less ...
Published in...
All
Research in consumer behavior
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
487
Journal of retailing and consumer services
303
The journal of product & brand management
301
The journal of brand management : an international journal
286
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
81
Journal of marketing communications
79
Journal of international consumer marketing
74
Marketing intelligence & planning
68
International journal of advertising : the review of marketing communications
67
Journal of fashion marketing and management
65
Journal of strategic marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
60
International marketing review
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of the Academy of Marketing Science
56
International journal of consumer studies
53
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing
50
Journal of marketing management : MM
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
49
Cogent business & management
48
Journal of global marketing
48
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The IUP journal of brand management : IJBRM
40
European journal of marketing
39
Journal of Islamic marketing
39
Journal of travel and tourism marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of international marketing
35
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
163
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->