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isPartOf:"Sport Management Review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~person:"Pappu, Ravi"
~subject:"Corporate Social Responsibility"
~subject:"Markenimage"
~type:"article"
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Sport Management Review
Journal of business research : JBR
The journal of business & industrial marketing
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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