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isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Currás-Pérez, Rafael"
~subject:"Mobile phone"
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of internet marketing and advertising : IJIMA
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
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