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isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kachersky, Luke"
~subject:"Mobile phone"
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of internet marketing and advertising : IJIMA
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The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
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