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isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Rahman, Mushfiqur"
~subject:"Mobile phone"
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of internet marketing and advertising : IJIMA
International journal of business information systems : IJBIS
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Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
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