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isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Skotis, Apostolos"
~subject:"Mobile phone"
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Mobile phone
Advertising
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campaign characteristics
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message adaptation
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Skotis, Apostolos
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of internet marketing and advertising : IJIMA
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Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
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