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isPartOf:"The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe"
~isPartOf:"Brands with a conscience : how to build a successful and responsible brand"
~isPartOf:"NBER Working Paper"
~subject:"Brand management"
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The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe
Brands with a conscience : how to build a successful and responsible brand
NBER Working Paper
The journal of brand management : an international journal
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Conversations carved in stone : Cosentino
Saracco, Cristián
- In:
Brands with a conscience : how to build a successful …
,
(pp. 140-157)
.
2016
Persistent link: https://www.econbiz.de/10011572246
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