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isPartOf:"The journal of brand management : an international journal"
~person:"Abdelwahab, Dalia"
~person:"Minor, Michael"
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Consumer behaviour
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Beverage industry
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Brand
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Brand love
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Brand management
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Brand switching intention
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Dual processing theory
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Abdelwahab, Dalia
Minor, Michael
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The journal of brand management : an international journal
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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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