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isPartOf:"The journal of brand management : an international journal"
~person:"Borini, Felipe Mendes"
~subject:"Branding strategy"
~subject:"Country image"
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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