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isPartOf:"The journal of business & industrial marketing"
~accessRights:"restricted"
~language:"eng"
~person:"Guimarães Frech, Camila"
~person:"Patel, Pankaj"
~type_genre:"Article in journal"
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Guimarães Frech, Camila
Patel, Pankaj
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The journal of business & industrial marketing
Technological forecasting & social change : an international journal
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When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
2
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
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