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isPartOf:"The journal of industrial economics"
~isPartOf:"Betriebswirtschaftliche Forschung zur Unternehmensführung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Produktdifferenzierung"
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Search: subject_exact:"Produktionsprogrammplanung"
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Produktdifferenzierung
Fertigungsprogramm
18
Master production schedule
18
Theorie
9
Theory
9
Preismanagement
6
Pricing strategy
6
Product design
6
Produktgestaltung
6
Consumer behaviour
4
Konsumentenverhalten
4
product line design
4
Competition
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Fertigungsprogrammplanung
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Preisdifferenzierung
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Price discrimination
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Product differentiation
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Wettbewerb
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price discrimination
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Asymmetrische Information
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Automotive market
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Brand management
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Entscheidungsmodell
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Game theory
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Kfz-Markt
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Kuppelproduktion
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Markenführung
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Market segmentation
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Marktsegmentierung
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Planung
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Product management
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Produktionsplanung
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Produktmanagement
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Präferenztheorie
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Spieltheorie
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Theory of preferences
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marketing/operations interface
2
pricing
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1990-1995
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Joshi, Yogesh V.
1
Moreno, Antonio
1
Reibstein, David J.
1
Terwiesch, Christian
1
Verboven, Frank
1
Zhang, Z. John
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The journal of industrial economics
Betriebswirtschaftliche Forschung zur Unternehmensführung
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Springer eBook Collection / Business and Economics
European journal of operational research : EJOR
3
International journal of production research
3
Betriebswirtschaftliche Studien
2
Faculty & research / Insead : working paper series
2
Gabler-Edition Wissenschaft
2
International journal of production economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Agricultural and resource economics review : ARER
1
Berichte aus der Betriebswirtschaft
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Berichte aus der Produktionstechnik
1
Betriebswirtschaftliche Schriftenreihe : BWS
1
Discussion paper / Centre for Economic Policy Research
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ECON PhD dissertations
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Edition Wissenschaft Apprimus
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Einzelschriften
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Ergebnisse aus der Produktionstechnik
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Fortschritt-Berichte VDI / 16
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Frontiers of business research in China : selected publications from Chinese universities
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
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Hamburger Schriftenreihe Produktentwicklung und Konstruktionstechnik
1
IEEE transactions on engineering management : EM
1
INSEAD Working Paper
1
IWF inspire
1
Information technology and management
1
International journal of industrial organization
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of advances in management research : JAMR
1
Journal of business economics : JBE
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Journal of business logistics : JBL
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Journal of economic theory
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Journal of industrial engineering and management : JIEM
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Journal of industry, competition and trade
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Journal of intelligent manufacturing
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Journal of management : JOM
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Journal of retailing and consumer services
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Kasseler Wirtschafts- und Verwaltungswissenschaften
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Leitfaden / Transfer-Centrum für Produktions-Logistik und Technologiemanagement
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The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
2
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
3
Product line rivalry and market segmentation - with an application to automobile optional engine pricing
Verboven, Frank
- In:
The journal of industrial economics
47
(
1999
)
4
,
pp. 399-425
Persistent link: https://www.econbiz.de/10001429087
Saved in:
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