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isPartOf:"The journal of industrial economics"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Operational Research Society : OR"
~subject:"Brand management"
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Journal of retailing
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International journal of production economics
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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