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isPartOf:"The journal of industrial economics"
~person:"Johnson, Justin P."
~subject:"Advertising"
~type_genre:"Article in journal"
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Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P.
- In:
The journal of industrial economics
61
(
2013
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
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