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isPartOf:"The journal of services marketing"
~isPartOf:"Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior"
~person:"Jain, Sheetal"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Affective commitment
1
Brand management
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Computerspiel
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Consumer behaviour
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Customer-brand engagement
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Emotion
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Employee retention
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Game mechanics
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Game theory
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Luxusgüter
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Markenführung
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The journal of services marketing
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
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