//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Dens, Nathalie"
~person:"Magnini, Vincent P."
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social Web
5
Social web
5
Consumer behaviour
3
Konsumentenverhalten
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Banner advertising
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Consumer motivation
1
Expert review
1
Eye-tracking
1
Facebook
1
Film industry
1
Filmwirtschaft
1
Fotografie
1
Haushaltsausstattung
1
Holiday behaviour
1
Household equipment
1
Inconsistent content
1
Information provision
1
Informationsversorgung
1
Internet marketing
1
Kaufmotiv
1
Markenführung
1
Markenimage
1
Native advertising
1
Online reviews
1
Online-Marketing
1
Persuasion knowledge
1
Photograph
1
Product Placement
1
Product placement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Dens, Nathalie
Magnini, Vincent P.
Luo, Qiuju
5
Luo, Xin
5
Okumus, Fevzi
5
Bilgihan, Anil
4
Kirilenko, Andrei
4
Stepchenkova, Svetlana
4
Cheng, Xusen
3
Filieri, Raffaele
3
Gretzel, Ulrike
3
Li, Hengyun
3
Morrison, Alastair M.
3
Nusair, Khaldoon
3
Pelsmacker, Patrick de
3
Wirtz, Bernd W.
3
Wu, Bihu
3
Zhai, Xueting
3
Bigné Alcañiz, J. Enrique
2
Bok, Kyoungsoo
2
Boley, B. Bynum
2
Brengman, Malaika
2
Buhalis, Dimitrios
2
Campo, Sara
2
Chen, Xiayu
2
Chu, Xiumin
2
Ding, Zhengping
2
Fan, Weiguo
2
Feng, Yan
2
Göttel, Vincent
2
He, Wei
2
Herrando, Carolina
2
Huang, Songshan
2
Jiménez Martínez, Julio
2
Jiménez-Barreto, Jano
2
Law, Rob
2
Li, Yong-Quan
2
Lin, Zhangxi
2
Liu, Yezheng
2
Martinez, Luis F.
2
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
Electronic commerce research
Journal of electronic commerce research : JECR
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Social media picture posting and souvenir purchasing behavior : some initial findings
Boley, B. Bynum
;
Magnini, Vincent P.
;
Tuten, Tracey L.
- In:
Tourism management : research, policies, practice
37
(
2013
),
pp. 27-30
Persistent link: https://www.econbiz.de/10009761409
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
The perceived usefulness of blog postings : an extension of the expectancy-disconfirmation paradigm
Zehrer, Anita
;
Crotts, John C.
;
Magnini, Vincent P.
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 106-113
Persistent link: https://www.econbiz.de/10008798727
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->