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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Dens, Nathalie"
~subject:"Virales Marketing"
~type:"article"
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Tourism management : research, policies, practice
Electronic commerce research
Journal of electronic commerce research : JECR
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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