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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Soziale Medien"
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Social Web
274
Social web
274
Internet marketing
133
Online-Marketing
133
Consumer behaviour
106
Konsumentenverhalten
106
Viral marketing
82
Virales Marketing
82
Social media
59
Tourism
43
Tourismus
42
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41
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Online retailing
36
Online-Handel
36
Beziehungsmarketing
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social media
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Luo, Qiuju
5
Okumus, Fevzi
5
Bilgihan, Anil
4
Kirilenko, Andrei
4
Stepchenkova, Svetlana
4
Antheunis, Marjolijn L.
3
Casaló, Luis V.
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Cheng, Xusen
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Filieri, Raffaele
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Flavián Blanco, Carlos
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Gretzel, Ulrike
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Li, Hengyun
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Morrison, Alastair M.
3
Nusair, Khaldoon
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3
Zhai, Xueting
3
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2
Bok, Kyoungsoo
2
Boley, B. Bynum
2
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2
Campo, Sara
2
Daugherty, Terry
2
Ding, Zhengping
2
Drennan, Judy
2
Fan, Weiguo
2
Guinalíu, Miguel
2
Huh, Jisu
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Jiménez-Barreto, Jano
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Kelly, Louise
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Kerr, Gayle
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Kim, Soojung
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Langaro, Daniela
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Lee, Joonghwa
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Li, Yong-Quan
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Magnini, Vincent P.
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Martinez, Luis F.
2
Mou, Jian
2
Mura, Paolo
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Tourism management : research, policies, practice
Electronic commerce research
Journal of marketing communications
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
Information systems research : ISR
143
International journal of internet marketing and advertising : IJIMA
142
Journal of management information systems : JMIS
127
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
93
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of advertising : the review of marketing communications
82
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Management information systems : mis quarterly
78
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
70
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
The journal of product & brand management
67
Journal of electronic commerce research : JECR
66
The journal of brand management : an international journal
66
HMD : Praxis der Wirtschaftsinformatik
65
International journal of electronic commerce : IJEC
64
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of advertising research
59
International journal of networking and virtual organisations : IJNVO
57
International journal of technology marketing : IJTMkt
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of open innovation : technology, market, and complexity
55
Journal of organizational computing and electronic commerce
55
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ECONIS (ZBW)
276
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1
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276
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1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
4
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
5
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
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