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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Soziale Medien"
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Konsumentenverhalten
Social Web
442
Social web
442
Online-Marketing
215
Internet marketing
214
Consumer behaviour
162
Viral marketing
103
Virales Marketing
103
social media
91
Brand management
72
Markenführung
72
Tourism
63
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62
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62
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62
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58
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58
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56
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51
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51
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47
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Filieri, Raffaele
4
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3
Okumus, Fevzi
3
Rita, Paulo
3
Bao, Tong
2
Bilgihan, Anil
2
Buhalis, Dimitrios
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Duh, Helen Inseng
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Ghose, Anindya
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2
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2
Logan, Kelty
2
McLeay, Fraser
2
Moro, Sérgio
2
Nusair, Khaldoon
2
Ofek, Elie
2
Perdue, Richard R.
2
Ramos, Ricardo F.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Sparks, Beverley
2
Su, LuJun
2
Taheri, Babak
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1
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1
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
197
Journal of retailing and consumer services
170
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
Psychology & marketing
38
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
32
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Young consumers : insight and ideas for responsible marketers
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
162
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
6
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
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