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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Damasceno, Felipe Storch"
~person:"Xiang, Zheng"
~subject:"Social web"
~subject:"Viral marketing"
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Viral marketing
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Damasceno, Felipe Storch
Xiang, Zheng
Loureiro, Sandra Maria Correia
7
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Okumus, Fevzi
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4
Kirilenko, Andrei
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Tourism management : research, policies, practice
Journal of promotion management : innovations in planning and applied research
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of travel and tourism marketing
1
Springer eBook Collection
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ECONIS (ZBW)
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
2
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
3
Role of social media in online travel information search
Xiang, Zheng
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 179-188
Persistent link: https://www.econbiz.de/10003930677
Saved in:
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