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isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~isPartOf:"Handbook of research methodologies and design in neuroentrepreneurship"
~person:"André, Michael"
~person:"Reeck, Crystal"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Handbook of research methodologies and design in neuroentrepreneurship
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ECONIS (ZBW)
2
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The cognitive neuroscience of entrepreneurial risk : conceptual and methodological challenges
Shaver, Kelly G.
;
Schjoedt, Leon
;
Passarelli, Angela
; …
- In:
Handbook of research methodologies and design in …
,
(pp. 207-240)
.
2017
Persistent link: https://www.econbiz.de/10011753999
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Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
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