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isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~isPartOf:"International journal of wine business research"
~isPartOf:"Journal of business research : JBR"
~subject:"Marktforschung"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
International journal of wine business research
Journal of business research : JBR
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management research
1
Journal of marketing research : JMR
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
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ECONIS (ZBW)
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I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson, Jeandri
;
Ferreira, Caitlin
;
Reyneke, Mignon
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10012886215
Saved in:
2
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
3
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
4
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
5
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
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