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isPartOf:"Zeitschrift für KMU und Entrepreneurship : ZfKE"
type_genre:"Case study"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Premier reference source"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
KMU
29
SME
29
Marketing
7
Globalisierung
6
Globalization
6
Marketingmanagement
5
Competitive advantage
3
Großbritannien
3
United Kingdom
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Wettbewerbsvorteil
3
Entrepreneurship
2
Entrepreneurship approach
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Innovation management
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Innovationsmanagement
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Internet marketing
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Online-Marketing
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Strategic management
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Strategisches Management
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Advertising planning
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Betriebliches Umfeld
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Brand management
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Brauerei
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Brewery
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Business environment
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Business ethics
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Business model
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Business network
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Business start-up
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Classification
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Competition
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Consumer behaviour
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Case study
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Akunuri, Jaya
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Ekwulugo, Frances
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Eng, Teck Yong
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Halliday, Sue Vaux
1
Khan, Hina
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Nwankwo, Sonny
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Richards, Darlington
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Spickett-Jones, Graham
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Zeitschrift für KMU und Entrepreneurship : ZfKE
Entrepreneurship marketing : principles and practice of SME marketing
Premier reference source
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
3
Journal of small business and enterprise development
2
Marketing intelligence & planning
2
Berichte aus der Betriebswirtschaft
1
Corporate communications : an international journal
1
Erfolgreiches Management
1
International journal of electronic business
1
International journal of globalisation and small business : IJGSB
1
International journal of production economics
1
Journal of strategic management education : JSME
1
Journal of vacation marketing : an international journal
1
Management strategies and innovation
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
New technology-based firms in the new millennium ; Vol. 2
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Transformation towards a learning economy : the challenge for the Finnish innovation system
1
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ECONIS (ZBW)
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
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2
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
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3
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
4
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
Saved in:
5
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
6
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
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