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isPartOf:"Zeitschrift für KMU und Entrepreneurship : ZfKE"
type_genre:"Case study"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Premier reference source"
~source:"econis"
~subject:"Marketing"
~type_genre:"Bibliografie enthalten"
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KMU
30
SME
30
Globalisierung
6
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Marketing management
5
Marketingmanagement
5
Competitive advantage
3
Großbritannien
3
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Entrepreneurship
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Entrepreneurship approach
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Advertising planning
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Brauerei
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Bibliografie enthalten
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Collection of articles of several authors
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English
7
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Madichie, Nnamdi O.
2
Padmore, Jo
2
Simpson, Mike
2
Taylor, Nick
2
Bathgate, Ian K.
1
Gbadamosi, Ayantunji
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Hinson, Robert
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Nkamnebe, Anayo D.
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Zeitschrift für KMU und Entrepreneurship : ZfKE
Entrepreneurship marketing : principles and practice of SME marketing
Premier reference source
Europäische Hochschulschriften / 5
7
Betriebswirtschaftliche Forschungsbeiträge
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Gabler Edition Wissenschaft
1
Jahrbuch der KMU-Forschung
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic management education : JSME
1
KIPPRA discussion paper
1
Long range planning : LRP ; international journal of strategic management
1
Neue betriebswirtschaftliche Forschung : Nbf
1
New technology-based firms in the new millennium ; Vol. 2
1
Schriften zur Handelsforschung
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Structure and dynamics of the German Mittelstand
1
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ECONIS (ZBW)
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1
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
2
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
3
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
Saved in:
4
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
Saved in:
5
The role and relevance model of marketing in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
6
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
7
Marketing in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
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