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Neue Entwicklungen im Dienstleistungsmarketing : [Vorträge des 8. Dienstleistungsmarketing-Workshops, der im Februar 2001 an der Universität Innsbruck veranstaltet wurde]
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Der Wandel vom industriellen Produkt- zum Dienstleistungsgeschäft - dargestellt am Beispiel der Umsetzung von Betreibermodellen im mitteleuropäischen Maschinenbau
Freiling, Jörg
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 203-222)
.
2002
Persistent link: https://www.econbiz.de/10001662786
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