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language:"deu"
~language:"por"
~language:"spa"
~person:"Griessmair, Michele"
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Griessmair, Michele
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Mixed Methods in der Managementforschung
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Mixed Methods-Designs : die Multidimensionale Skalierung (MDS) als Technik an der Schnittstelle qualitativer und qunatitativer Forschung
Auer-Srnka, Katharina J.
;
Griessmair, Michele
- In:
Mixed Methods in der Managementforschung
,
(pp. 31-57)
.
2010
Persistent link: https://www.econbiz.de/10008649470
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2
Ältere Menschen als Zielgruppe der Werbung : eine explorative Studie zu Wahrnehmung und Selbstbild der "Best Ager" sowie stereotypen Vorstellungen vom Alt-sein in jüngeren Altersgr...
Auer-Srnka, Katharina J.
;
Meier-Pesti, Katja
; …
- In:
Der Markt : international journal of marketing
47
(
2008
)
3
,
pp. 100-117
Persistent link: https://www.econbiz.de/10003776583
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