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language:"deu"
~person:"Carstensen, Vivian"
~person:"Drengner, Jan"
~person:"Metz, Rainer"
~subject:"Motivation"
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Marketing : ZFP ; journal of research and management
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WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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ECONIS (ZBW)
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Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan
;
Zanger, Cornelia
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
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Die Eignung des Flow-Ansatzes zur Erklärung der Erlebnisvermittlung im Eventmarketing
Drengner, Jan
;
Zanger, Cornelia
-
2002
Persistent link: https://www.econbiz.de/10013430498
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