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language:"deu"
~person:"Gaus, Hansjörg"
~subject:"Germany"
~subject:"Marktforschung"
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Gaus, Hansjörg
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Wirtschaftswissenschaftliches Diskussionspapier / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften : WWDP
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ECONIS (ZBW)
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Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
-
2000
Persistent link: https://www.econbiz.de/10001461312
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Means-End Chains für Automobile : eine Laddering-Anwendung
Gaus, Hansjörg
;
Oberländer, Sybil
;
Zanger, Cornelia
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1997
Persistent link: https://www.econbiz.de/10000963696
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Wertesystem-Segmentierung im Automobilbereich : Ergebnisse einer empirischen Studie
Gaus, Hansjörg
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1996
Persistent link: https://www.econbiz.de/10000946208
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