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language:"eng"
subject:"EU-Staaten"
~accessRights:"restricted"
~language:"nld"
~subject:"Electronic Commerce"
~subject:"Manufacturing industries"
~type_genre:"Advisory report"
~type_genre:"Bibliografie"
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Knowledge-based marketing : the 21st century competitive edge
Chaston, Ian
-
2004
-
Online-Ausg.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
Persistent link: https://www.econbiz.de/10013207968
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The globalization of industry and innovation in Eastern Europe : from post-socialist restructuring to international competitiveness
Hirschhausen, Christian von
(
ed.
);
Bitzer, Jürgen
(
ed.
)
-
2000
In this important book, industrial and enterprise reform over the last decade in Eastern Europe is critically reviewed in light of increasing Eastern integration into the global economy. The authors argue for the further globalization of Eastern European enterprise networks as a condition for...
Persistent link: https://www.econbiz.de/10014473894
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