//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~language:"slk"
~language:"spa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
27
Marketing theory
7
Marketingtheorie
7
USA
4
United States
4
Artificial intelligence
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
Künstliche Intelligenz
2
Macromarketing
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Relationship marketing
2
Roger Layton
2
Advertising
1
Aesthetics
1
Betriebswirte
1
Betriebswirtschaftsstudium
1
Blood
1
Blood service
1
Blutspendedienst
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Business and economics education
1
Business economists
1
Business ethics
1
Charity
1
Constructive Engagement
1
Consumers’ perceptions
1
Curriculum
1
Customer orientation
1
Development aid
1
Donation
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Book / Working Paper
15
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
1
Interview
1
Language
All
English
Slovak
Spanish
Author
All
Layton, Roger A.
5
Iacobucci, Dawn
3
Ataman, M. Berk
1
Brei, Vinícius Andrade
1
Bruce, Kyle
1
Bruggen, Gerrit H. van
1
Calder, Bobby J.
1
Choi, W. Jason
1
De Villiers, Rouxelle
1
Ding, Min
1
Duffy, Sarah
1
Faulkner, Margaret
1
Foutz, Natasha Zhang
1
Gokgoz, Zeynep Aydin
1
Groeger, Lars
1
Haase, Michaela
1
Hagtvedt, Henrik
1
Hamlin, Robert
1
Hanssens, Dominique M.
1
Haruvy, Ernan
1
Jerath, Kinshuk
1
Jevons, Colin
1
Kapoulas, Alexandros
1
Karatzas, Stelios
1
Kim, Hye-jin
1
Kleinaltenkamp, Michael
1
Kronrod, Ann
1
Lu, Shasha
1
Löbler, Helge
1
Maclaran, Pauline
1
Mittelstaedt, John D.
1
Moon, Sangkil
1
Moroko, Lara
1
Muthukrishnan, A. V.
1
Naik, Prasad A.
1
Nowicki, Andrew
1
Popovich, Deidre
1
Priporas, Constantinos Vasilios
1
Romaniuk, Jenni
1
Shaw, Michael
1
more ...
less ...
Published in...
All
Australasian marketing journal
Foundations and trends in marketing : FTMKT
SpringerLink / Bücher
138
Journal of business research : JBR
107
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Springer eBook Collection
48
Journal of macromarketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of marketing education : JME
33
Springer eBook Collection / Business and Economics
32
Springer eBook Collection / Business and Management
27
Journal of marketing management : MM
26
Journal of strategic marketing
25
Marketing theory
24
The journal of business & industrial marketing
24
AMS review : official publication of the Academy of Marketing Science
22
Edward Elgar E-Book Archive
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of business-to-business marketing
21
Journal of Islamic marketing
20
Journal of historical research in marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
European journal of marketing : EJM
16
Journal of marketing
16
Marketing intelligence & planning
15
Journal of advertising research
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
EBSCOhost eBook Collection
13
Journal of promotion management : innovations in planning and applied research
13
Journal of the Academy of Marketing Science
13
The marketing review
13
International journal of wine business research : IJWBR
12
International marketing review
12
Journal of Islamic marketing : JIMA
12
Journal of research in marketing and entrepreneurship
12
The Routledge companion to marketing and feminism
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
Critical perspectives on diversity, equity, and inclusion in marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aesthetics in marketing
Hagtvedt, Henrik
-
2023
Persistent link: https://www.econbiz.de/10014457594
Saved in:
2
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
Saved in:
3
Privacy and consumer empowerment in online advertising
Choi, W. Jason
;
Jerath, Kinshuk
-
2022
Persistent link: https://www.econbiz.de/10012822090
Saved in:
4
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
Saved in:
5
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
Saved in:
6
The rise of mobile marketing : a decade of research in review
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
-
2022
Persistent link: https://www.econbiz.de/10013485848
Saved in:
7
Language research in marketing
Kronrod, Ann
-
2022
Persistent link: https://www.econbiz.de/10013258067
Saved in:
8
Audio and visual analytics in marketing and artificial empathy
Lu, Shasha
;
Kim, Hye-jin
;
Zhou, Yinghui
;
Xiao, Li
;
Ding, Min
-
2022
Persistent link: https://www.econbiz.de/10013258124
Saved in:
9
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
10
Machine learning in marketing : overview, learning strategies, applications, and future developments
Brei, Vinícius Andrade
-
2020
Persistent link: https://www.econbiz.de/10012271944
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->