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language:"eng"
~accessRights:"restricted"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Psychology & marketing"
~person:"Greenstone, Michael"
~person:"Roy, Subhadip"
~person:"Ryan, Nicholas"
~subject:"Advertising"
~subject:"Banking statistics"
~subject:"Bevölkerungsstatistik"
~subject:"Demographic statistics"
~subject:"Economic development"
~subject:"Erwerbstätigkeit"
~subject:"Experiment"
~subject:"Geldpolitik"
~subject:"Indien"
~subject:"Junge Arbeitskräfte"
~subject:"Monetary statistics"
~subject:"Philippinen"
~subject:"Private consumption"
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Advertising
Banking statistics
Bevölkerungsstatistik
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3
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Qualitative Methode
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Greenstone, Michael
Roy, Subhadip
Ryan, Nicholas
Bailey, Ainsworth Anthony
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Mishrab, Aditya Shankar
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International journal of retail and distribution management
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
5
Journal of business research : JBR
2
Qualitative market research : an international journal
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of business administration
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Health marketing quarterly
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International journal of energy sector management
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International journal of retail & distribution management
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Journal of entrepreneurship in emerging economies
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of marketing theory and practice
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Journal of political economy
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Journal of strategic marketing
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Services marketing quarterly
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The American economic review
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Tourism management : research, policies, practice
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
3
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
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