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language:"eng"
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Marketingmanagement"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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2
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2
Market orientation
2
Marketing management
2
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Brower, Jacob
1
Carpenter, Gregory S.
1
Johnson, Lester W.
1
Kopalle, Praveen K.
1
Lee, Christopher T.
1
Lehmann, Donald R.
1
Liu, Richie L.
1
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Minton, Elizabeth A.
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Nath, Pravin
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of strategic marketing
17
Journal of marketing management : MM
14
Journal of business-to-business marketing
13
AMS review : official publication of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing theory
11
Journal of Islamic marketing
9
Journal of macromarketing
9
Journal of research in marketing and entrepreneurship
9
Journal of Islamic marketing : JIMA
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
Business horizons
7
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of wine business research : IJWBR
6
Journal of marketing communications
6
Journal of research in marketing and entrepreneurship : JRME
6
The marketing review
6
International business review : the official journal of the European International Business Academy
5
International journal of islamic marketing and branding
5
Journal of marketing analytics : JMA
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
International journal of innovation management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Omega : the international journal of management science
4
Problems and perspectives in management : PPM ; international research journal
4
European management journal
3
Global business review
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of entrepreneurial venturing : IJEV
3
International journal of internet marketing and advertising : IJIMA
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
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1
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
2
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
3
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
4
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
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