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language:"eng"
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing letters : a journal of research in marketing
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Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
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2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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