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language:"eng"
~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~person:"Greenstone, Michael"
~person:"Roy, Subhadip"
~person:"Ryan, Nicholas"
~subject:"Advertising"
~subject:"Banking statistics"
~subject:"Bevölkerungsstatistik"
~subject:"Demographic statistics"
~subject:"Economic development"
~subject:"Erwerbstätigkeit"
~subject:"Geldpolitik"
~subject:"Indien"
~subject:"Junge Arbeitskräfte"
~subject:"Monetary statistics"
~subject:"Philippinen"
~subject:"Private consumption"
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Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
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Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
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