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language:"eng"
~accessRights:"restricted"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Search: subject_exact:"DVD movie"
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Bespielte Medien
40
Pre-recorded media
40
Music
10
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10
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10
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8
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ECONIS (ZBW)
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1
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
2
Judging under public pressure
Cohen, Alma
;
Neeman, Zvika
;
Auferoth, Florian
- In:
The review of economics and statistics
106
(
2024
)
1
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014517394
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3
The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li
;
Chen, Yiwen
;
Pan, Yang
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
Saved in:
4
Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
5
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
6
Copyright piracy and education
Jha, Amit Kumar
;
Rajan, Priyanka
- In:
International journal of intellectual property …
13
(
2023
)
2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10014320989
Saved in:
7
Engaging teachers with technology increased achievement, bypassing teachers did not
Beg, Sabrin
;
Halim, Waqas
;
Lucas, Adrienne M.
;
Saif, Umar
- In:
American economic journal
14
(
2022
)
2
,
pp. 61-90
Persistent link: https://www.econbiz.de/10013206551
Saved in:
8
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
9
Bundling sequentially released durable goods
Cabral, Luís M. B.
;
Natividad, Gabriel
- In:
The journal of industrial economics
70
(
2022
)
2
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013384668
Saved in:
10
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
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