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language:"eng"
~institution:"Harvard Graduate School of Business Administration"
~institution:"NetLibrary, Inc"
~person:"McDonald, Malcolm"
~subject:"Customer satisfaction"
~subject:"United States"
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NetLibrary, Inc
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
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2003
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3rd ed
Persistent link: https://www.econbiz.de/10011479597
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