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language:"eng"
~institution:"IGI Global"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Uni-Taschenbücher GmbH"
~institution:"Verlag Dr. Kovač"
~language:"deu"
~language:"zho"
~person:"Backhaus, Christof"
~subject:"Germany"
~subject:"Online-Marketing"
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
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