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language:"eng"
~institution:"Winter Educators' Conference <2002, Austin, Tex.>"
~subject:"Innovation"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
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