//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Asian business & management"
~isPartOf:"Business horizons"
~language:"bul"
~subject:"Artificial intelligence"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Artificial intelligence
Strategic management
Marketing
27
Marketing management
13
Marketingmanagement
13
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
United States
4
Beziehungsmarketing
3
Brand
3
Relationship marketing
3
Secrecy
3
Brand image
2
Communication
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Ethics
2
Geheimhaltung
2
Markenartikel
2
Markenimage
2
Marketing secrets
2
Marketing strategy
2
Social Web
2
Social media
2
Social web
2
Strategisches Management
2
Absatz
1
Accountability
1
Advertising
1
Advertising effects
1
Airline
1
Arbeitsmobilität
1
Armut
1
Armutsbekämpfung
1
Asia
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Bulgarian
Author
All
Campbell, Colin L.
1
Ferraro, Carla
1
Hult, G. Tomas M.
1
Li, Xiaolin
1
Mavrommatis, Alexis
1
Olson, Eric M.
1
Sands, Sean
1
Slater, Stanley F.
1
Tsao, Hsiu-Yuan
1
Wang, Changyu
1
more ...
less ...
Published in...
All
Asian business & management
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
6
Journal of strategic marketing
5
Handbook of research on Asian business
4
Marketing intelligence & planning
4
Edward Elgar E-Book Archive
3
European Journal of Marketing
3
Handbook of research on applied AI for international business and marketing applications
3
Journal of service management
3
World review of entrepreneurship, management and sustainable development
3
Absolute essentials of business and economics
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asian journal of management cases
2
Developing relationships, personalization, and data herald in marketing 5.0
2
Elgar original reference
2
Entrepreneurship marketing : principles and practice of SME marketing
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Foundations and trends in marketing : FTMKT
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of business information systems : IJBIS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of value chain management : IJVCM
2
International journal of wine business research : IJWBR
2
Journal for global business advancement : JGBA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic management education : JSME
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Modern healthcare marketing in the digital era
2
Review of marketing research
2
Routledge focus
2
Scenarios in marketing : from vision to decision
2
Springer eBook Collection
2
The Bottom Line
2
The Irwin series in marketing
2
Wiley & SAS business series
2
AI innovation in services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Li, Xiaolin
;
Wang, Changyu
- In:
Asian business & management
21
(
2022
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10013433439
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->