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~isPartOf:"Asian business & management"
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Asian business & management
Business horizons
Journal of business research : JBR
17
The journal of product & brand management
10
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9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Springer eBook Collection
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European journal of marketing : EJM
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International journal of islamic marketing and branding
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Journal of promotion management : innovations in planning and applied research
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Palgrave Studies of Marketing in Emerging Economies
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The brand challenge : adapting branding to sectorial imperatives
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Edward Elgar E-Book Archive
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Handbook of research on Asian business
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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World review of entrepreneurship, management and sustainable development
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Enterprise & society : the international journal of business history
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EuroMed journal of business
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Li, Xiaolin
;
Wang, Changyu
- In:
Asian business & management
21
(
2022
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10013433439
Saved in:
3
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Abosag, Ibrahim
;
Brennan, Ross
- In:
Asian business & management
16
(
2017
)
4/5
,
pp. 212-225
Persistent link: https://www.econbiz.de/10011815922
Saved in:
5
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
6
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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