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Hult, G. Tomas M.
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Key, Thomas Martin
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Li, Xiaolin
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Asian business & management
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
7
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5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Handbook of research on Asian business
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Journal of Consumer Marketing
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European Journal of Marketing
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Europäische Kulturen in der Wirtschaftskommunikation
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International journal of wine business research : IJWBR
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Political marketing in the United States
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Routledge interpretive marketing research
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World review of entrepreneurship, management and sustainable development
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Absolute essentials of business and economics
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Advances and opportunities with big data and analytics (AOBDA)
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asian journal of management cases
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Corporate Communications: An International Journal
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Entrepreneurship marketing : principles and practice of SME marketing
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EuroMed journal of business
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International Journal of Bank Marketing
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International business and economics research journal
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International journal of business and globalisation : IJBG
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International journal of business information systems : IJBIS
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
2
Journal of Product & Brand Management
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Journal of business ethics : JOBE
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Journal of business strategy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Li, Xiaolin
;
Wang, Changyu
- In:
Asian business & management
21
(
2022
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10013433439
Saved in:
2
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
3
Sustainability as a marketing tool : to be or to appear to be?
Baldassarre, Fabrizio
;
Campo, Raffaele
- In:
Business horizons
59
(
2016
)
4
,
pp. 421-429
Persistent link: https://www.econbiz.de/10011514829
Saved in:
4
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Saved in:
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