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~isPartOf:"Asian business & management"
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Asian business & management
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Springer eBook Collection
9
Journal of marketing education : JME
7
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of technology marketing : IJTMkt
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
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Cogent business & management
4
European journal of marketing : EJM
4
Handbook of research on Asian business
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Journal of promotion management : innovations in planning and applied research
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The marketing review
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Edward Elgar E-Book Archive
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European research studies
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International journal of business information systems : IJBIS
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International journal of wine business research : IJWBR
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Journal for global business advancement : JGBA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Journal of service management
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Journal of the Academy of Marketing Science
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Palgrave Studies of Marketing in Emerging Economies
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Premier reference source
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Sport management review
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
3
The journal of product & brand management
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The new rules of social media series
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Tourism and hospitality research : the surrey quarterly review
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World review of entrepreneurship, management and sustainable development
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Absolute essentials of business and economics
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ECONIS (ZBW)
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1
Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Li, Xiaolin
;
Wang, Changyu
- In:
Asian business & management
21
(
2022
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10013433439
Saved in:
2
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
3
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
4
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
5
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Saved in:
6
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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